eCommerce marketing has been around for over four decades and, like traditional marketing, has seen quite a lot of changes.
Whether you’re just starting your eCommerce journey or have been navigating it for a while, we’re here to guide you through the process. In this playbook, we’ll share actionable tips, tricks, and examples to help you get started and share the difficulty level for each tactic.
![eCommercePlaybook-Asset_screens_vertical eCommercePlaybook-Asset_screens_vertical](https://lp.webitmd.com/hubfs/eCommercePlaybook-Asset_screens_vertical.png)
In this playbook, you’ll find:
TABLE OF CONTENTS:
SEO best practices to boost your web traffic
4 types of emails to drive high conversion rates
Paid media principles for scalability and precise targeting options
3 lead generation tools to attract more customers
![eCommercePlaybook_asset_spread eCommercePlaybook_asset_spread](https://lp.webitmd.com/hubfs/eCommercePlaybook_asset_spread.png)